Using Stickers as a Marketing Tool

Stickers may not be the first thing you think of when looking to promote your company or brand but believe it or not, stickers have been popular since the 1930's and have been used for a magnitude of marketing campaigns. Stickers are versatile, effective and a very powerful marketing tool and in this week's blog we tell you why it is important to use stickers. They Can Be Used Anywhere Stickers are available in a variety of different shapes and sizes, resulting in them being used practically anywhere. Whether you choose to use your stickers on vehicles, windows, your own products, or even handing them out at exhibitions, stickers are extremely versatile and help spread the word of your business. Provide Information Depending on what you choose to do with your stickers, they can be an important marketing tool for providing information such as benefits of a product, a current promotion, or even details of an event. If the information is concise and easy to digest, customers will remember your company, brand or product. Custom Made Gone are the days of only using rectangular and circular stickers, you can now create a bespoke design to help your company stand out from the crowd. Choosing to have your sticker in the shape of your company logo or a specific product you are looking to promote can help your audience remember you. Call to Action If you want your audience to part take in a specific 'action', such as visit your social media pages or website, offer them an incentive such as a giveaway or discount and put the relevant information on the sticker. This can increase the amount of people who interact with your business. At Colour Print we believe the best step to take is to speak to us from the outset regarding your marketing idea. Our experienced team will talk you through your options, so if you would like to know more, please contact us on 01603 488001.