We live in a technology based world, where much of the communication carried out between businesses and their customers is done online. However, even today, the power of well-presented office stationery should not be underestimated. In many instances your stationery will be the first point of contact a potential customer has with your business and it is therefore important to create a good first impression.
Letterheads for example are one of the most frequently used pieces of stationery for communicating with customers and should present your brand in a professional manner. It therefore pays to include:
- Your company’s full name, including the world ‘limited’ where appropriate
- The full company registration number as provided by Companies House
- Your registered office address and contact details
- Your VAT number if required
- Where your company was incorporated
- Any regulated professions of which your company holds a membership
Key Elements of Letterhead Design
Having identified the key pieces of information that you are going to include in your letterhead design, it is time to move onto the layout. Here are a few things you may want to consider when planning your design:
- Choosing Your Font: If you use a particular font throughout your branding, it always pays to follow this through the rest of your stationery. If you do not have a font that you use regularly, we would recommend that you limit your design to a maximum of two fonts that a appropriate for your company.
- Keeping It Simple: The most important thing to consider when planning your design is that it needs to be easy for potential customers to read, so it always best to opt for a simple design. Avoid unusual layouts and large images, and instead focusing on leaving plenty of white space for content.
- Check for Accuracy: As with any type of printing, the last thing you want is to notice an error once it has already left the office. Thoroughly check what has been produced with you and ensure that all details are correct.
If you would like help printing your next batch of office stationery, do not hesitate to get in touch. You can call us on 01603 488001 or drop us an email to websales@col-print.co.uk
