Proofreading is one of the most important factors when it comes to writing marketing for your business. Little mistakes can cost you money and time, so ensuring your media is properly proofread is essential. There are a few simple steps you need to take to ensure your work is ready for print, so take a moment to consider the following points.
Fresh Eyes
It is highly recommended that you should avoid proofreading it yourself for at least 24 hours. Even better, ask a colleague or friend to read through the content for you, a fresh pair of eyes will pick out little mistakes and errors which you may have not seen yourself.
Making Sense
If your marketing tool is filled with technical jargon or language that customers won't understand, then you may have to re-think your text. It is vital that your content is easy to understand and flows naturally.
Important Information
Not only does the whole body of the text need to be correct but ensuring contact information is right too is very important. With the incorrect details, customers will find it difficult to contact you and you could potentially lose business.
Check for Spelling
One of the first things you need to do when proofreading is to check for spelling mistakes. It is very easy to skim over certain words, so take your time and separate punctuation and spelling into different sections; for example, one day you could check the punctuation and another day for grammar, this will help you find any mistakes much easier.
Reading Out Loud
It may seem a little strange for some but reading your content out loud can help you find any missing words, sentences that don't flow, and misplaced punctuation.
Proofreading is an essential part of the printing process, so the last thing you want to do is assume your work is fine and send it straight to the printers. At Colour Print we can help you from the outset, that's why we always recommend you contact us so we can talk through your options. Call us on 01603 488001.
