With a growth in the use of online networking platforms, such as LinkedIn, many people have chosen to ditch the ‘old-fashioned’ business card and replace it with something more digital. However, it does not matter if you are a sole trader or work for a multi-national company; there are several reasons why it pays to invest in some professionally printed business cards.
- You Will Look More Professional: There will come a time in your career where you will find yourself in an environment where it is commonplace to exchange business cards. Having a well-designed business card ready to hand over will demonstrate preparation and professionalism.
- Helps You To Stand Out From The Crowd: In most business environments there is great importance on the need to stand out from the crowd and make a good first impression. Designing your own business cards offers the opportunity to control how you want to be portrayed to potential clients.
- Useful Networking Tool: It does not matter whether you find yourself chatting to someone at a bus stop or in a more professional environment; having a business card is a quick and easy method of exchanging details. You never know who you are going to bump into from day to day, so it pays to always be prepared!
Designing the Perfect Business Card
In recent years the business card has evolved alongside technological advances. Gone are the days where your card would simply list your name, your business and contact phone number. Nowadays, with the wide range of social media platforms that are available, in can be difficult to know what to include in your design. Here are a few tips:
- Be Ruthless With Contact Details: Chances are you have multiple phone numbers, an email address, a physical address and a whole range of social media profiles. When considering which to include on your business card it pays to be ruthless – only include those which are most relevant to your target audience.
- Make It Useful: Some of the most memorable business cards often serve multiple purposes. Whilst they will always feature your important contact details, they can also be notepads or USB drives. If you make your business card useful in other areas of life, people are more likely to keep it close to hand.
- Tailor It To A Specific Event: If you're someone who works with people from a variety of industry sectors, it is possible a more tailored approach could be beneficial. Consider small runs of business cards for individual events, each tailored to suit the audience you will be interacting with.
So with the growth of online platforms, the business card may seem like a dated tool. However, when designed carefully, it continues to be an excellent tool in your marketing armoury.
If you want help with the print for your next batch of business cards, be sure to get in touch. You can contact us by calling 01603 488001 or drop us an email to websales@col-print.co.uk
