A great way to expand your customer base is to take a trade stand to summer fairs and festivals. The
Royal Norfolk Show kicks off the season this Wednesday, but there are dozens of events around Norfolk this summer and if your business will be a part of the action, you need to print up some brochures or leaflets to hand out.
Attracting Attention
Getting the potential customer to come to you is the most important thing you need to do at summer events. Consider what will make your stand attractive. Are you giving away freebies? Are you running a competition? What reason does the potential customer have to sign up to your mailing list and take a brochure?
All About the Brand
It is essential that your brand identity is obvious. Great customer interaction is no good if five minutes later a potential customer can’t remember what company offered this great product or service. Make sure they leave with something that has your brand on it to remind them who you are.
Information Overload
With a lot of brands competing for attention at these big events, there can be a bit of information overload. Keep the information on any handouts brief. People don’t need an essay on your company’s ethical policy, but they do need to know who you are, what you are offering and how they can contact you after the event. Use bright, memorable pictures that showcase your product or service, and keep text to a minimum.
Don’t End up in the Recycling
Give potential customers a reason to hang onto your brochure or leaflet to increase the number of people that come into contact with your print marketing. One way to do this is to offer a discount in store to anyone presenting you with a leaflet handed out at a summer event.
If you need print marketing for any summer events, then get your order in with us now. Call us on 01603 488001 or email us at sales@col-print.co.uk for fast, cost-effective print marketing.
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