The Royal Norfolk Show is the largest agricultural show of its kind in the country and every year close to 100,000 people descend on the Norfolk Showground to see what the county has to offer.
This years’ event is still just over twelve and a half weeks away, but now is the perfect time for exhibitors to be considering how they will promote their business or organisation once they get face-to-face with those attending the show.
Traditional Marketing Materials
When it comes to advertising your business, there are of course many traditional marketing materials including:
- Business Cards
Whilst some may consider the business card a redundant form of advertising in the digital age, it continues to be one of the best icebreakers when it comes to events and exhibitions. It is worth considering that potential customers are likely to receive a large number of cards throughout the event, so how will you make yours stand out? You may want to carry out a special print run that features details of the show, or incorporate a QR code with details of your products and services.
- Brochures
Whether you plan to use them as a sales tool to guide customers through your products and services, or let customers take them away, a beautifully printed brochure can make a fantastic advertising tool. With so many design options to choose from, our team can help you create a brochure which beautifully displays your products and that resonates with your target audience.
- Leaflets
Perfect as a piece of advertising for your products or services, handing out leaflets will reinforce your sales messages long after customers have left your stand. Alternatively they can be used as a means of signing up for more information, entering a competition, or for collecting email addresses to add to your marketing database.
Outside the Box Advertising
But if you are looking for something fun that will stick in the mind of potential customers, why not think outside the box with your advertising? As well as the traditional print materials that you would expect from a printing company such as ours, we can also help you to create fun, branded items to give away to visitors to your stand including:
- Stickers
- Car decals
- Magnets
Whatever your budget, it is always worth getting in touch for a chat. By talking through your goals and getting a better understanding of what you hope to achieve, we can often draw upon our experience of print and advertising to offer suggestions that will help you maximise the potential of your print budget.
