- Practical: A business card is perfect to swap information when you're at a conference or meeting and great to build up your contacts list.
- Marketing: They are a brilliant bolt on to your marketing campaign and to advertise your business. Business cards are a way to distinguish your brand from your competitors. If you've been to a meeting, this will be the first time a client or employer is exposed to your brand, so make it count.
- Credibility: Having a business card invokes a sense of trustworthiness. People who have business cards are considered legitimate and look more professional than writing your contact details on a napkin.
- Easily Accessible: A business card can fit into your wallet or purse very easily and can be carried around with you at all times, ready available when you need them.
- Inexpensive: No matter how big or small your budget may be, you can achieve a premium design and finish as business cards are affordable to produce.
The Relevance of a Business Card
A lot of you may be wondering if spending money on business cards is still worth it. Seeing as most businesses have now gone digital, do you really need a piece of card to promote your brand? Business cards can offer a lot to your company and potential clients. Here's why they're still relevant and how you can get the most out of yours.
Things to consider
Business cards offer plenty of opportunity to grow your brand, you just have to do it right. When it comes to designing your own cards, there are a few things you should consider:
- Basic details: The important thing to think about is the information you want on the business card. This should include your company name, telephone number and email address.
- Know your audience: If most of your clients are from the corporate world then you'll want something professional, such as classic colours and raised printing. However, if you own a small start-up company with laid-back customers, your cards should reflect that.
- Brand consistency: Your business card should match your website, office and marketing materials. It's important to create a seamless design from using similar colours and the right tone.
- Don't overdo it: You don't have to go overboard to represent your company. When getting creative with your business card, make sure it's a good fit for you. What works for one business might not work for yours.
We hope our tips and advice will help you with your decision making. Despite the increased use of all things digital, business cards are here to stay.
If you would like further information on how we can help you with your business card design, please feel free to contact us on 01603 488001.
