For organisations such as legal firms that have large client databases, direct marketing with personalised printed materials is a great way to maintain contact with your clients. There is a lot of competition in the legal profession and building a strong relationship with your clients is a good way of ensuring repeat business. Direct marketing – sending your client relevant and appropriate printed materials advertising your services – is an effective tool in maintaining that relationship.
Printed Marketing
Receiving a letter that contains relevant information is more likely to generate a positive response than receiving a generic email that has clearly been sent out to a firm’s entire client base. You can use direct marketing to remind a client of the services that you offer. Divide your client base into groups according to which of your services they have used in the past and target each group with relevant information about services they may wish to use in the future.
Personalised Marketing
Marketing addressed to ‘the occupier’ or ‘dear customer’ more often than not goes straight in the recycling. Our digital printing processes allow for a high degree of personalisation. This allows you to individualise standard marketing materials with your client’s actual name and address. You can even add a personalised message. Our digital printer won’t even break its stride as it takes the provided information from a database and incorporates it during the print run.
Business and Pleasure
Not all marketing has to be advertising of specific services. Building a relationship with a client is as much about staying in touch and showing that you value a person. All else being equal, a client choosing between two firms is more likely to look favourably on the one that thought to send out a Christmas card.
The Numbers
According to research conducted by the Royal Mail in 2015: “Adding mail to your marketing mix can boost ROI for your business by 12%” They specifically pick out the high degree of personalisation allowed by digital printing as a factor in this boost. Personalised mailpacks “give consumers the feeling that they are engaging in a 1-to-1 conversation.” Clients associate mail with “reassurance and credibility.”
Contact Colour Print
If you are in the planning stages of a direct marketing campaign, please get in touch. You can call us on 01603 488001 or email sales@col-print.co.uk. As part of our print distribution services, we can even store your marketing materials and pack and dispatch them when needed.
Follow us on Facebook and Twitter for regular news from the printing industry.
From the Colour Print printworks in Norwich, we print and fulfil orders throughout the UK.
Get in touch to chat about your latest print project.
Call us on 01603 488001, email sales@col-print.co.uk or fill out this contact form and someone from our team will be in touch.