If your company is providing a new service or running a special offer, then you could use postcards to provide your entire client base with the new information. In an age when most people can spot and delete a marketing email without even opening it, the simple postcard signifies a personal consideration on the part of the marketer.
Email is the most common form of direct marketing because it basically has no financial cost. This is the reason that 97 billion spam emails (and, worryingly, nearly a billion malware emails) are sent every single day! So, if you don't want your company's message stuck behind the spam filter, then you should consider the advantages that the postcard has to offer:
- A postcard is a tangible item that can be held, passed to someone else who may be interested, scribbled on or popped in a pocket or handbag to absorb later.
- A postcard can grab the reader's attention with a striking image. A picture is worth a thousand words and an eye-catching image can make the information you wish to convey more memorable.
- Postcards don't contain viruses (unless the postman has the flu). People are increasingly concerned about clicking on links they find in e-mails. With the growth in computer viruses, trojan horses, worms and phishing scams, the reader of an email has every reason to be wary. By contrast, the reader of a postcard can happily consume information without any of these worries.
- In contrast to a newspaper, radio or television advert, when you advertise with a postcard mailed directly to your client, your competitors will know nothing about it!
Ordering postcards could not be simpler using our online print order form. Just make some simple choices regarding paper, laminate and quantity and our website will tell you the full cost. There are no hidden charges. Prices include VAT and postage and packaging to one UK address.
At Colour Print we have competitive prices on postcard printing. See our website for details or call us on 01603 488001 for a quote.
