When choosing the size of your printed project you should give primary consideration to the end use of the product. However, there are other factors (such as storage and postage) that may affect the choice of size that you settle on. In this blog, we’ll be guiding you through some of the considerations you should be considering if you want the optimal size for your printed project.
Two Ways of Thinking about Size
Projects can be large in two different ways. The size of an individual printed item might be large – for last year’s Lord Mayor’s Parade in Norwich, we printed a 30ft x 10ft banner on mesh vinyl – or the size of the print run might be large. We are fully set up to run high-volume print runs on our two lithographic printers.
End User in Mind
Always keep in mind the end users of your printed item. How will they be using your product and what size will be optimal for their purposes. For instance, if you want us to print some banners to advertise your January Sales, then you will want shoppers to be able to see them displayed in your shop window from a distance. Bright colours and legible contrast will go some of the way but, for the maximum impact, you will want your banners to be big!
At the other end of the scale, if you want to encourage your end user to pop your brochure in a pocket or a handbag, then you need something printed that is pocket-sized. However, if you are giving them away, you will need a lot of them.
A, B and C Sizes Explained
If you’ve ever worked in an office or been to school anywhere in the world apart from the United States of America, then you are probably familiar with A sizes (if you need a refresher see our blog ‘Using the ‘A’ Series of Paper Sizes’). B sizes are the geometric mean of the A sizes – so B4 is a size in between A3 and A4. Offices tend to stick to the A sizes, but the B sizes are popular for special projects such as posters and books. C sizes are just a fraction larger than the A sizes and are mostly used for envelopes that are designed to hold the A sizes.
If you need any help at all planning the correct size for your next printed project, then drop by and chat to our print designers. We can help you with all aspects of design – including choosing the correct size for your project. Call us on 01603 488001 or email sales@col-print.co.uk.
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From the Colour Print printworks in Norwich, we print and fulfil orders throughout the UK.
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