Direct mail marketing is a method of advertising used by businesses of all sizes. From the smallest start-up company handing out flyers to high street stores distributing their latest catalogue, a well-executed direct advertising campaign will often provide a positive return on your investment. With the continued growth of digital advertising, a BPIF-Pira study looked into the future of direct mail to see what we can expect to be receiving through our doors in 10 to 15 years time. Some of their findings include:
- Direct mail will remain a key advertising technique, mainly as it is considered the least intrusive direct marketing method.
- B2B direct mail will become far more web based.
- The functionality of direct mail products will be dramatically enhanced, improving tracking and measuring response, interaction and communication.
- Direct mail products will be customised in terms of content in order to become more relevant to the recipient.
- Products will become far more attractive, taking advantage of special papers, inks and finishing techniques.
If you would like help and advice from our experienced team when it comes to designing your next direct mail advertising campaign, do not hesitate to contact us by calling 01603 488001 or by emailing
websales@col-print.co.uk.
You can read the full study by clicking
here.