In an age where digital media, social media and the newest ground-breaking technologies are all the rage, many wonder if printed media still has a place. While it is true that we have benefitted greatly from the advances we have made over the years, printed media is equally as important and effective as it ever has been. If this weren’t true then why would so many big-name companies continue to make use of printed promotions when launching and advertising their new products? Last week we wrote about IKEA’s ‘bookbook’ catalogue promotion and this week we came across a newly launched campaign from German car manufacturer, Audi, which advertises their new TT model.
“The Concept. The Car.” Campaign
Audi is one the most renowned and respected car manufacturers in the world, praised for the efficiency and quality of the cars that they produce. The idea behind the campaign is to showcase how the newly designed TT model has been redesigned and engineered without compromise. The campaign, fronted by BBH London, features photographs of the all-new TT alongside brief statements explaining how the original concepts have made it from the designer’s board to the finished product.
Kristian Dean, National Communications Manager of Audi UK, said about the campaign
“The TT is arguably the most iconic Audi model of all, and yet our designers have dared to take the concept back to the drawing board and make it a reality for a third time, all the while staying true to their original designs.”
Sticking to traditional advertising
The TT is one of Audi’s most well-known models of car. With the imminent release of its 3rd generation model the new advertising campaign is needed to help revitalise the model and sell the car in favour of older versions. While Audi could have taken a purely ‘modern’ approach to this campaign, they decided not to ignore the value of printed advertising and what it can help them to achieve. By utilising it in conjunction with digital and social media, the campaign can reach as many people as possible and get the word out there on a much larger scale.
While seeing a promotional video on television or pictures on the internet can say all that company wants to convey, there is something about having printed media that helps to add a degree of professionalism and trust to an advertising campaign. By committing your promotion to print you are telling people that you have faith in it and it will have lasting impact. Audi has included in their campaign:
- Brochures
- Artistic promotional cards
- Direct mail advertising
For all the printed material that you need for your next advertising campaign, be sure to contact us at Colour Print on 01603 488001 or send an email to websales@col-print.co.uk.
