Great design is one thing, but you also need the right people to see your printed marketing materials. Distribution is most effective when it is targeted. That way, you’re letting the people to whom you wish to sell your products and services know that you exist.
Handing out Flyers
Handing out printed materials in the street may not seem like targeted marketing, but it’s all about finding the right street. Your “Playing Vinyl for Acid Jungle” night needs to be promoted to people who love breakbeats, so you will do well handing out flyers outside a nightclub on a Friday night. Your “Prayer Vigil for Calais Jungle” will be better advertised to churchgoers on a Sunday morning. Just don’t get them mixed up.
Direct Marketing
As your business grows, it can be handy to keep a database of your regular customers so that you can target them with direct marketing. This can take the form of an email, but bulk emails have a tendency to wind up in the spam filter. A far better solution is to post someone your latest offers. Imaginative printed materials are far more likely to be opened and their contents absorbed.
Our Print Distribution Service
At Colour Print, we offer a complete print distribution service for your direct marketing. We are a Royal Mail registered company, so we may be able to save you money on the distribution of your marketing materials. Plus, we can store all your printed materials in our warehouse. We offer the complete package: we can design, print, store and distribute your marketing materials.
Personalised Service
We can even personalise your direct marketing materials. Addressing your client by name rather than as ‘dear customer’ makes it clear that you value them as a person. Simply provide us with a customer database and we can transfer that information – different names and addresses and even personalised messages – onto your printed marketing materials.
There’s more information about our print distribution service on our website. Alternatively, you can call our office on 01603 488001 and speak to a member of our friendly team.
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From the Colour Print printworks in Norwich, we print and fulfil orders throughout the UK.
Get in touch to chat about your latest print project.
Call us on 01603 488001, email sales@col-print.co.uk or fill out this contact form and someone from our team will be in touch.