Marketing to People Outside Your Client Base

Maintaining contact with your client base is a great way of ensuring repeat trade from valued customers who already know about your company and the products and services that you offer. You can keep these repeat customers coming back with regular news of special offers and promotions on their favourite products and services. However, expanding your client base by marketing to people outside it requires a whole different set of marketing skills. Printed materials are a key weapon in your marketing armoury and when marketing outside of your client base, they needn’t be deployed sparingly.

The Prestige of Print

The printed word has prestige. A company that invests in printed marketing materials will appear more prestigious than a rival who thrives solely on digital appeal. A mixed strategy is clearly the optimal one – with the ratio of printed to digital marketing determined by the nature of your business and its clientele.

Leaflet Drops

Never underestimate the reach of a good leaflet drop. When you are looking for new customers, it is a fair assumption that they will have similar habits and interests to your existing customers. Use information about your existing customers to target neighbourhoods where you are likely to find new ones. Leave stacks of leaflets detailing your products and services in gyms, public houses, social clubs, everywhere that someone might just pick it up. 

Read All About It!

Custom-printed magazines are a great way to promote the products and services that your company offers to a larger customer base. Well-written articles displayed alongside relevant and artistic images will attract the attention of the interested reader. Make sure that the content is informed and informative.

Getting Out There

Making your presence felt at trade fairs and industry shows is an essential marketing skill. The chance to network with others from your industry must not be passed up. We can help you make a stand that will be certain to attract attention with our printed backdrops, banners and flags. Consistent branding on your stall and on all the materials that you hand out is the key to making your company name and logo stick in the mind of potential customers.

If you need any assistance at all with the design, production and distribution of your printed marketing materials, then get in touch. You can call our office on 01603 488001 or email sales@col-print.co.uk.

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