If you've never attended a trade show before you may find it daunting being part of such a large event. As a company, it's very important you come fully equipped with the necessary tools to promote your brand. Exhibitions and trade shows can be a very exciting time for a business, especially if it's your first ever one. It's a sign that you have progressed as a company and are fit for exhibiting all you have to offer in your market. We have put together some useful tips to help you survive your first ever trade show.
Things you need when attending a trade show or exhibition:
- Literature: It's really important to have information about what your company does and/or sells to hand, so having it present in a professional an accessible manner is essential. The best way of promoting this information is through presentation folders, leaflets or flyers.
- Business cards: Make the right impression with the professional look and feel of business cards. They may be small but they can be a powerful branding tool and a brilliant way to get your name and company in front of your customers. Due to business cards being small they are perfect for the pockets or purses of the visitors that attend these shows.
- Pull up banners: advertising banners are very important marketing tools at events like these. They are very popular and provide your audience with a brief insight into a product or service your business offers. If you are going to be attending a lot more shows, investing in a couple of these would be ideal as they are easy to store away and transport from place to place.
- Staff: Having the right kind of staff representing your company is paramount. The key is to create a friendly, professional and accessible exhibition space and having positive staff will help your business grow and get the right attention. Your staff needs to be informative, approachable and able to capture the leads you need for both networking and sales purposes. Being prepared will be the key to your success at an exhibition or trade show, so don't overlook things such as branding and advertising.
At Colour Print we can help get you on your feet when it comes to marketing and advertising your company. We can offer a wide range of services including business cards, leaflets, presentation folders and pull-up banners. All of these are great tools to achieve a successful first trade show or exhibition.
If you would like more information on how we can help you achieve your goals, call us on 01603 488001.
