With so many modern digital alternatives many businesses are looking online for ways to communicate with their customers. But despite these technological advances printed marketing still remains one of the most effective forms of communicating with your customers.
Printed marketing remains so effective because people still pay attention to it. Send out digital emails promoting your company and the majority are likely to disappear into the users spam folder. Distribute printed advertising material on the other hand and 81% of consumers will at the very least skim read what you have sent.
Whilst billboards and broadcast advertising target a largely uninterested audience, printed media allows you to target specifically people who you will be interested in your brand, product and services.
Finally, as our lives get ever busier, printed advertising allows the consumer to respond to your campaign in their own time. It may end up sat on a dining table for a few days, but inevitably when your customer is sat eating their breakfast one morning they will reach for something to flick through as they do and that could be your catalogue.
If you are planning a printed marketing campaign and would like help and advice on how to get the most from your budget, do not hesitate to speak to our team by calling 01603 488001 or email
websales@col-print.co.uk.
