Today is a big day for stationery. Not only is it World Stationery Day, but it’s the second day of the London Stationery Show. London’s Business Design Centre is a hotbed of discussion about the latest trends in stationery. If you aren’t there, don’t worry – we’ve got the show lowdown for you here.
The biggest season for stationery sales is the summer, building up to the Back to School sales boom in August. Trend forecasting experts predict that the dominant themes in stationery this season will be Luxury, Play and the Urban Wild.
Luxury
Luxury never goes out of style. In stationery terms, we’re talking gold-tipped burgundy fountain pens, real leather pencil cases and bespoke branded folders and notebooks.
Play
Play is all about interaction and experimentation with the world. You don’t have to be selling stationery to use some of the ideas at work here. Innovative print designs that you can touch and interact with are memorable – don’t be afraid to think outside the box.
The Urban Wild
Get back to nature by bringing a bit of the outdoors inside. Zooprint – zebra stripes and mottled giraffe hide – are perennial favourites in the world of stationery. The urban wild looks for inspiration closer to home and finds it in the patterns in British summer gardens.
Stationery is an important part of your company’s branding, telling your customers something about who you are and what you do – not just on World Stationery Day, but all year round! Call us on 01603 488001 to find out how we can meet your printing needs with our complete end-to-end service.
And don’t forget – if you’re interested in business cards, you can win 500 in our great new competition! Enter today for free.
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