Compared to traditional marketing mediums such as flyers, brochures and leaflets, postcard marketing remains an underused method of promoting businesses. There are however many advantages to using postcards as part of your marketing strategy.
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People read them: A postcard is difficult to ignore. With no envelope your customer will see your message as soon as they pick it up. The more people who see your message, the more are likely to respond to it.
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It is easy to test the market: Postcards are relatively cheap when compared to other marketing materials, allowing you to test sales messages and offers before full mailing.
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Makes offer easy to redeem: Encouraging your customers to take your postcard in store, or by printing a discount code that can be redeemed online allows you to track your results.
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Branding is easy: Postcards make it easy to get your brand in front of your customers eyes. Whilst the recipient may not read the card in full, repeated exposure to your cards conforms to the advertising concepts used in TV advertising.
Before anyone will respond to your postcard, the first challenge is to get them to read it. To do this your card must stand out from all the mail they receive. At Colour Print our team can help you with the layout, styling and design of your cards to help you achieve the best possible results from your campaign.
For help and advice, do not hesitate to contact us by calling 01603 488001 or emailing
websales@col-print.co.uk.