Print is a brilliant weapon in your marketing armoury. Having the right printed materials for the right occasions can increase your customer base and lead to more sales. Here are five ways that print can help you find more customers.
Materials for Your Trade Exhibition
Attracting the attention of the potential customer in a crowded trade exhibition is the first step towards making a sale. Wherever you are exhibiting this summer, make sure that you get noticed with a proper printed backdrop for your stall. Even if the punter doesn’t sign up there and then, make sure they have a leaflet, flyer or business card, so that they know who to call when they have had a chance to think about it all.
Direct marketing
Addressing a previous customer personally and inviting them to revisit your business can be achieved through a direct marketing campaign. Make sure there is a juicy promotion or special offer inside. Modern printing techniques make it possible to tailor each piece of marketing in a mailout specifically to that customer.
Branded Giveaways
One way of getting your brand and logo into your customer’s home is to give away free branded gifts. Calendars and diaries are printed items that your customer might use every day. If you give a free calendar to every customer that spends over a certain amount - each person that uses it will be displaying an advert for your business.
Event Posters
When you host an event to promote your company - perhaps a special late night opening - you have to let people know that it is going on to make sure that it is well attended. Posters, provided they are posted in the right place, will reach a lot of people. Make sure they have an eye-catching image and that they present all the relevant information.
Luxury Brochures
If you have an expensive product or service, you will need to convince people it is worth spending the extra money on. A brochure printed in high definition colour on high quality paper is a great way of presenting the features of your premium product. Customers reading a luxury brochure will be subtly converted to the mindset that it is worth parting with extra money for luxury goods.
Contact Colour Print and get all your printed materials ready for a marketing blitz. Our expert print designers can help you to create a campaign that’ll outclass your competition. For further information, call 01603 488001 or email sales@col-print.co.uk.
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From the Colour Print printworks in Norwich, we print and fulfil orders throughout the UK.
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