One question you may have considered is should I continue using printed advertising when there are so many online alternatives. In her recent blog Joanne Gore discusses the renaissance printed advertising has experienced as the digital marketing space has become noisier and considerably less effective. She highlights that customers would actually prefer to receive a nice postcard, well-designed catalogue or thank you note in the mail today.
Joanne goes on to speak about customers at a trade fair she visited. Despite all the latest and greatest premium incentives, vendors continued to hand out catalogues. When asked why they didnt hand out cards with QR codes on the reply she got was "We tried that. We found the majority of people still want a tangible, printed catalogue".
This demonstrates that print still remains a tried and trusted marketing tactic that, in conjunction with the right print partner, can provide an excellent return on your marketing investment. At Colour Print we specialise in all areas of print advertising including brochures, sales flyers, leaflets and magazines.
If you are looking for a print partner to assist you in the creation of eye catching and memorable print advertising for your company, do not hesitate to contact us on 01603 488001.
Source:
PrintMediaCentr.com