An advertising and marketing strategy is essential if a business is going to thrive. After all, you might have the best product (or offer the best service) in your sector, but you have to tell people about it! In this modern age, many start-up companies will begin by advertising their services online – perhaps with a Facebook business page or similar. However, as a company grows, the owners may want to expand into print marketing.
Consistency across Media
It is important to think about print advertising right from the outset. Your logo must look good across all media in order to promote the consistency of your brand identity. A modern brand may need be identifiable as an icon in the corner of a mobile phone screen, but it also needs to hold its own when displayed on printed banners, backdrops and billboards.
Prestige of Print
Printed advertising comes with a prestige that digital advertising simply can’t compete with. The truth of the matter is that digital advertising is so cheap that any old rubbish can be marketed though the medium. Print is more expensive, but people seeing the adverts know instinctively that, because the initial outlay to advertise through this medium is higher, the quality of the products and services advertised will also be higher. The prestige of the advertising medium will attach to your brand.
Increased Brand Awareness
In a study by neuroscientists, it has been shown that people have better recall of advertisements they have read in print than they do of the same advertising when they have viewed it on a screen. Getting potential customers to remember your brand and associate it with your product or service is the single purpose of advertising.
At Colour Print, we offer a full printing service from design to distribution. We can provide print services on every scale from business cards to giant banners. To talk to us about a print project, call us on 01603 488001 or email sales@col-print.co.uk.
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From the Colour Print printworks in Norwich, we print and fulfil orders throughout the UK.
Get in touch to chat about your latest print project.
Call us on 01603 488001, email sales@col-print.co.uk or fill out this contact form and someone from our team will be in touch.