Using a Poster as an Advertising Tool

Although a lot of advertising is seen online, poster advertising is still an important marketing tool to sell a product or promote a business. Posters are commonly used in the entertainment and retail industries but can be used in any sector depending on your preferences. They are an effective tool when placed in a high-traffic area but how do you make a poster stand out from the crowd? We have some useful techniques which can help. (Source: Listerine) Simple Designs For those who are unfamiliar with marketing it is easy to assume that including as much information as possible is the best solution. However, the key to an effective poster design is using large font and basic information. The saying “A picture is worth a thousand words” reigns true, especially if the advert is for an artist for example. The artists photograph, name, date, location of event and perhaps an additional piece of information will suffice for an effective poster design. However, if advertising for a grocery shop for example, the item and price will be the main items displayed in the poster. It's always best to keep the designs simple and the wording minimal for the best impact. Large Fonts Large fonts allow the poster to be seen from a considerable distance. When posters can be seen from afar, more people are exposed to the advertisement and can determine their interest in the event or item advertised. The font should also be easy to read – although ornate fonts can be attractive, many people might find it difficult to decipher the font from a distance. Consider large and simple fonts for the best results, making it memorable and unusual with a few powerful keywords. (Source: Berocca) A Unified Message It is important to have a unified message for the poster otherwise viewers may become confused. Keep in mind that a poster may be large, but the font also has to be big to communicate the message from afar. The unified message for the poster must be succinct with many designers simply including a powerful one-liner to capture the audience's attention. Improving Exposure Poster advertising can be very effective and it's important to consider how this type of marketing can help improve visibility of your company or product. It's not necessary to fill your poster with wall-to-wall text and graphics, instead incorporate some white space to make certain elements stand out and make the poster easy to read. These are great techniques to advertise your brand or product and we can help you make it happen. If you have an idea or design it always pays to speak to us from the outset as we can talk through your options, offering the best solution for your project. Contact us on 01603 488001 and one of our team will be happy to assist you. (Source: Mini Cooper)