Should You Send Branded Christmas Cards?

In the not so distant past it was an annual occurrence, but in recent times the idea of sending personalised and branded Christmas cards to clients has fallen out of favour. With businesses now more likely to send an email than a card, you may be questioning whether there is any value left in wishing your clients Merry Christmas with a physical card.

Despite the shift towards digital marketing, there remains a number of reasons why you should consider a personalised card. Not only will they provide another opportunity to generate a sale, printed cards offer:

• The Personal Approach: Whilst a bulk digital marketing email may be appropriate in many instances throughout the year, Christmas is a time for the personal approach. Receiving a correspondence which is personalised with your name and company is likely to have a greater impact than a generic email sent to your entire client database.
  
• Buck the Trend: Marketing is all about standing out from the crowd and being different. While your competition are all sending out a generic email, consider bucking the trend and going for the printed approach – chances are you have a far greater chance of grabbing people’s attention.
  
• Greater Longevity: Like any other piece of advertising you send to clients, you want your Christmas card to stay in their minds. While an email may be the quickest and cheapest way of wishing them a Merry Christmas, there is a good chance that it will either be deleted before being read or quickly become lost in the recipient’s inbox. A physical card will be read and while it may get put down on a table or in a drawer, your branding will still be visible the next time it is picked up.
  

If you need any print materials for your business this holiday season, talk to Colour Print. We’re one of the leading print companies in Norwich, and we’ve supported local businesses through almost 20 Christmases. Call us on 01603 488001 or email sales@col-print.co.uk to get your festive print organised before the rush.

For more print advice and inspiration, like Colour Print on Facebook.