We were approached by Barrett & Coe Photography to print a run of premium photography experience vouchers to be distributed to their mailing list. The campaign was planned as a print-based alternative to their usual digital marketing methods, including SMS and email. The substantial increase in the number of bookings during a controlled trial period has proved the strategy of direct print marketing to be a major success.
Print Recognition
Barrett & Coe Design and Digital Manager, Dominic Stasi, has supplied the following endorsement:
“With GDPR regulations being introduced during 2018, we changed our contact strategy to focus on traditional print-based methods. Talking through our objectives and with guidance from Colour Print there followed a controlled trial period. Direct Mail has now proved itself to be a major influence in reaching our customers who were previously contacted digitally.
“By using a standout coloured envelope and silver foil-blocked voucher, we have seen a significant rise in customer appointments, a dramatic increase in sales and increased brand recognition for our photographers. It’s been very refreshing to see the impact and role print can play in reaching customers in the ‘digital age'.”
The vouchers were finished with a silver foil blocking which emphasised their premium value. They were distributed in eye-catching coloured envelopes that encouraged recipients to open them to reveal what was inside.
Effective Marketing
Has your company seen their digital marketing mailing lists slashed by GDPR compliance? Direct marketing is not subject to the same restrictions – enabling companies to contact their customer base with offers and promotions through the medium of print. You may find, as Barrett & Coe have, that this traditional method of marketing is more effective than email.
At Colour Print, our team of experienced designers and printers can help you every step of the way. We have experience producing printed materials for every sector of the economy. For more information about our services or to get a quote for a print run, give us a call on 01603 488001 or email sales@col-print.co.uk.
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