Posters and Flyers: New Year’s Eve Advertising for Pubs and Bars

In the pub trade, New Year’s Eve is sometimes known as: “Amateurs’ Night” – the theory being that the pubs and bars are so busy and chaotic because people who don’t go out the rest of the year have all come out at once. It should be the easiest night of the year to make money, but a good New Year’s Eve Party takes months of planning and, if you want a good crowd, you need to start advertising it soon. Printed marketing materials such as posters and flyers are a great way to get your message out.

Posters: Advertising Close to Home

You need to let the relevant people know that you are putting on a party this New Year’s Eve. Who are the relevant people? If you can attract all the regulars who drink in your pub then you’ll know that you’ve got the basis of a good night! Prominently displayed posters will tell everyone what’s going on. You can create a buzz around the event by gradually releasing more information.

Flyers: Advertising Further Afield

Having a good core of regulars is one thing but, if your party is to go off with a bang, you’ll want to attract a crowd of newcomers as well. Hopefully (if they enjoy themselves) some of them will become the regulars of the future! Flyers telling people what’s happening, where and until what time can be distributed around your neighbourhood. Your New Year’s Eve party will appeal to local people that want to go out, but don’t want to fork out for a double-fare taxi. 

An Entrance Charge

If you are laying on food or live music, a small entrance fee will recover some of your outlay and will encourage people to turn up. However, regulars who drink in your pub all year round may resent paying a fee to enter their local. Listen to your regulars, it would be bad business sense to upset people who spend money all year round just to lay on a party for people who only come out once a year. One compromise is to let early birds in free and charge latecomers: just make sure your policy is clearly spelled out on your posters and flyers.

Help with Design

If you need any help designing printed marketing materials to advertise your New Year’s Eve party, we have a team of print designers that can help you realise your concept. Our experienced print designers can help you optimise your design for print – making sure that your bar’s party-promoting posters and flyers are eye-catching and legible.

For more information, call our office on 01603 488001 and speak to a member of our team. Alternatively, you can email sales@col-print.co.uk telling us what you want printed and we will give you a quote for the work.

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