One of the most traditional forms of promoting your business is to hand out a printed business card. Using a card to provide information or advertise services or products has existed since the 17th century but only reached what we would call a ‘modern’ business card in the 1800s. With such a long history it is worth making use of these tried and tested forms of advertising where possible and taking the time to ensure they do their job as effectively as possible.
The current problem with business cards
The problem with most business cards nowadays is that there are so many out there, with everyone trying to get themselves heard. This means that most of us will pick up a business card, look at it once and then never look at it again or throw it in the recycling bin. Just printing a card with a pleasing design, your contact details and a list of your services is not going to be enough to entice people to consider using you or your company – you need to do something to give people a reason to keep your card close at hand.
Provide something useful
The easiest way to stop something from being thrown away is make it needed or useful – the same applies to business cards. By adding useful information on your business card that can be helpful to people they have a reason to keep your card even if they don’t need your services at that moment – this makes them more likely to think of you and ask for your services when they do.
To give you some ideas on how to make your own business card worth saving here are some examples of helpful cards in particular trades:
- Mechanic: Providing a maintenance schedule that will help keep their car running.
- Pizzeria: Including a small selection of your menu, maybe offers and popular orders.
- Wedding planner: Including a checklist for a wedding reception.
- Accountant: Providing a list of commonly missed tax write-offs.
- Sports store: Featuring local sport fixtures, timetables and schedules.
Our printing services
At Colour print we can provide you with the business cards you need to help promote your business. We can print your business cards either on one or both sides in a number of different finishes to suit whatever styling needs you may have. We offer silk or gloss paper finishes and can even laminate your cards too in either matt or gloss laminate.
If you need assistance finalising the design of your business cards we can help to optimise your intended idea for print so that you have a business card you can be happy to hand out to clients and that they will want to keep.
For more information on our printing services and how we can help you to print your ideal business cards be sure to contact us at Colour Print on 01603 488001 or send an email to websales@col-print.co.uk.
