With Valentine’s Day just gone and Mother’s Day just around the corner, it must be a busy time of year for florists and chocolatiers. However, business doesn’t have to be restricted to these traditional suppliers of small gifts. There are plenty of people who’ll be wanting to treat their mums come March 6th, so now is the time to tap into that market with a Mother’s Day promotion.
Your Mother’s Day Promotion
Of course, Mother’s Day promotions are not for everyone. If your business is in water sanitation, this blog might not be for you. However, there are plenty of unconventional mums out there and plenty of guilt-ridden offspring ready to part with their cash. It has to be worth thinking about which of the products and services your business offers might appeal to a mother. Remember however, it will not be the intended recipient who will be taking you up on your offer.
Your Target Market
Two types of people buy Mother’s Day presents:
- Adults who love their mother, stepmother, foster mother, grandmother, or other mother figure.
- Thoughtful husbands and fathers of young children who will buy a gift for their wives and pretend it’s from an eighteen-month-old.
Spreading the Message
Nobody knows when Mother’s Day is. Unlike Christmas or Halloween, which fall on the same day every year, it takes people by surprise as it falls on the fourth Sunday of Lent. A window display is a great way to draw impulsive shoppers into your business. To capture those who plan their shopping more carefully, a flyer campaign is a great way to inform hundreds of people of what your offer is and how to access it.
If you would like flyers printed up in time for a Mother’s Day (or any other kind of) promotion then get in touch. Our team can even provide you with any assistance you may need in optimising your flyer design for print. We can print all your promotional flyers at a competitive rate. Contact us on 01603 488001.
