People who are thinking about selling their home often wait until the new year. It’s understandable that sellers don’t want the stress of potential buyers visiting in the build-up to Christmas. Inevitably this delay leads to a ‘new year’s bounce’ – where many new properties are put on the market and there is an upswing of interest from buyers eager to look around them. One way of making a house memorable to a potential buyer who may be looking around a few properties that week is to produce quality printed materials that show off a property’s best features.
High Value Property
Sellers of high value property that don’t wish to be continually disturbed during the period that their house is on the market may wish to organise an open viewing. Key information about the property and photography showing its best features can be distributed to viewers in the form of a brochure. For high value properties, a luxury brochure of this kind that a potential buyer can show friends and family may be what leads to that crucial sale.
High Resolution Photographs
It is often said that it is good to view a house in poor weather conditions. If you like a house when a rainy day has put you in a lousy mood, then the property must be a good one. January viewings are likely to fulfil this criterion. However, a brochure can feature high resolution photographs of the property on a sunny day – giving the prospective buyer an indication of what the house will be like in the summer.
High Quality Paper
The look and feel of a brochure speaks for itself. The effort of gathering key information together and printing a brochure on high quality paper shows that you value the property and want to make that sale. Offering this as part of your service for higher value properties will likely win your agency more clients and valuable commission.
Short Digital Printing Runs
Our digital printing machines are the perfect tool for these sort of short printing runs. The information can be stored digitally. If you need a few more brochures at a later date, it is no problem to do a second short run.
To chat to Colour Print about the production of luxury brochures for high value properties, call our office on 01603 488001 or email sales@col-print.co.uk.
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