At this time of year, William Shakespeare observed the ‘daisies pied and violets blue and lady-smocks all silver white painting the meadows with delight’ and wrote a poem about the onset of spring. For your average 21st century Brit, the onset of spring is more clearly marked by the appearance of towering stacks of Easter Eggs in Tesco. Spring and Easter are here. People are ready to leave their hibernation and spend money again. Consider an Easter print marketing campaign to increase your profits over the long bank holiday weekend.
Tell People When You’re Open
Make sure that everybody knows your Easter opening hours. You could e-mail everyone on your existing client list – however, you want to reach every prospective customer, not just the ones who already know about you. This is, after all, one of the biggest shopping weekends of the year. The most effective way of doing this is by incorporating a leaflet drop into your Easter print marketing campaign.
Lucky Dips and Easter Egg Hunts
One way to attract extra attention for your company is to run Easter themed games that will attract customers onto your premises. Everybody loves a tombola, and raffles and lucky dips are a great way to shift older stock and still generate a profit. If you are feeling more adventurous, organise an Easter Egg hunt. Don’t forget to print some posters to let your town or city know what you’re doing.
Easter Stickers
Print off some Easter themed stickers and give them away with purchases over the Easter weekend. Stickers are a great way to promote your brand, so you should consider using them as part of your Easter print marketing. People love a freebie. Make sure you include details of your website alongside the traditional Easter symbols of bunnies and eggs.
Whatever your Easter print marketing needs, we can produce you top quality colour prints at reasonable prices. Get a quote online now, or contact us on 01603 488001.
