With the weather getting worse and the temperatures colder, fewer people are venturing outside at the weekends, instead choosing to stay indoors. If you run a tourist attraction, such as a zoo, theme park or other outdoor attraction, winter may not be the most lucrative business period. Don’t be dispirited by the weather though, now is the best time to look ahead to the future and start making plans for next year so that you can help your business thrive once business picks up again.
Why think months ahead?
You may be wondering why you should think about promotional materials months in advance. While now may not be the best time to promote your business, getting your material ready for next year will definitely help. If you choose to wait until February or March when the need for the material is greater, you may find that printing companies will have their hands full with other clients. Easter is a busy time of year, many companies will be looking to print new material around this time so printing early will avoid clashes and competition.
Getting your material ready now will also allow you more time to plan and think about the design, ensuring you don’t rush into something you later regret. With more time you can really think about how you want to advertise your attraction and make sure that it captivates your audience. Creating a high-quality print will only do so much; the design needs to be appealing too.
What are your options?
There is no one form of advertising that will stand above the others when it comes to promoting your tourist attraction, the only advice we can offer is to think about what is the most practical and sensible to use. If you own a theme park or zoo, it’s rather unlikely that the average visitor is going to want a full 32-page brochure as they won’t want to carry it around with them all day – instead a leaflet or booklet will be more appropriate. Here is a full list of products that we offer at Colour Print that might be suitable for your business:
- Flyers
- Leaflets
- Booklets
- Magazines
- Brochures
- Postcards
All of the products that we offer come in a variety of different sizes and styles so that you can create the promotional material that suits your needs.
Be sure to consider your printing needs now before it gets too busy. For more information on the services that we provide be sure to contact us at Colour Print on 01603 488001 or send an email to websales@col-print.co.uk.
