Corporate presentation folders are used by businesses up and down the country as a way of sharing information about their company with potential customers. However, the folders you distribute are more than just a way of transporting product information, compliment slips and a free pen; they are a first impression. They tell potential customers a lot about your company’s style, so it is important to get across exactly what sets your company out from the rest.
Here are a few things to consider when designing folders for your company:
- Stick to a standard size: Presentation folders are traditionally A4 in size. Opting for a smaller design will limit the size of the contents you can put within it, whilst larger folders will take up too much space.
- Think ahead: What is your folder going to be used for? What will it hold? Thinking about these things now will help you develop a folder design that best presents the documents you want to distribute.
- Keep your colours simple: Limit your choice of colours to two or three. You want to make sure your folders are memorable, without looking like a Dulux paint chart!
- Include contact details: If you are distributing your folders at an exhibition or trade fair you have no idea where they could end up. They may get passed beyond the person you distribute it to, so it is always important to include your contact details.
- Don’t scrimp on the card: So you’ve spent 30mins selling the benefits of your company to a potential client and passed them one of your folders. The last thing you want is for it to fall apart and its contents to end up all over the floor. Choose a good card for your folders and consider laminating them.
If you want to impress your customer with professional presentation folders, why not get in touch and discuss your design options with one of our team. You can call us on 01603 488001 or drop us an email to
websales@col-print.co.uk.
