September has only just begun, but at Colour Print, we’re already looking ahead to Christmas. Some businesses start thinking about their Christmas marketing in January, but most will begin preparations in the autumn – especially if you’re including print marketing, and need to work around design and production deadlines.
At Christmas, many businesses will be sending cards and emails to their clients, suppliers and business contacts, thanking them for their custom and wishing them a prosperous New Year. Corporate gifts are also popular around the holiday season, serving both as a nice gesture and as savvy, cost-effective marketing for your business.
Corporate gifts give business contacts a permanent reminder of your connection – and none are more effective than a calendar, which will be on display all year round. How many people do you think visit your customers’ office, pub, school, or home in a year? You could reach out to all of them with a promotional calendar featuring your company logo.
The “Rule of Seven” is an old marketing adage: a prospective customer needs to see or hear your message at least seven times before they actually take action and buy from you. The number seven isn’t set in stone – depending on the type of product or service, it might require as little as one or as many as twenty contacts for a customer to commit to a purchase. When it comes to brand awareness, every little helps. Customers trust brands that they see often; it reinforces your reliability, promoting you as the most popular and reliable choice.
There are many different ways you can make a corporate calendar work for your business. Perhaps you work in a particularly scenic location, or would like to show off some of your best products. You could organise a corporate photoshoot of your team and premises, or you could team up with a local artist or photographer, as we did for our 2013 corporate calendars. Or you could get creative and do something completely different! It’s up to you.
If you’d like a corporate calendar for 2017, get in touch with Colour Print now. Call us on 01603 488001 or email sales@col-print.co.uk to get organised in good time and avoid the Christmas rush.
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