I know it may feel like the Summer we barely had is barely over, but it is time to start thinking about peace on Earth and paper chains and tinsel. Just briefly while we take care of all your Christmas printing needs and then you can forget about it all again until the supermarkets start playing A Fairytale of New York and A Spaceman Came Travelling round about mid-November. One friendly way to promote your company at Christmas is to send out Christmas cards to all your clients.
A Christmas card represents:
- A direct communication with your client base
- A personal touch of friendship
- Goodwill to Mankind
- An advert for your company that may be on display for a month
Traditionally, a card is composed of a message and an image. The message you want to convey is mainly one of seasonal goodwill. When finding the balance between goodwill and advertising, we recommend going heavily on the goodwill and subtly on the advertising. A Merry Xmas from (your firm’s name) and a small reminder of your website address should suffice for the advertising. Goodwill is most personally expressed in handwriting though we appreciate that will be difficult for larger orders. Talk to us about printed solutions to this problem.
Equal consideration must be given to the image you wish to have printed on the card. If you have a more conservative client base then they might appreciate a motif of the infant Jesus surrounded by a menagerie of barnyard animals, shepherds and wise men. For a younger or more multicultural demographic you might want to consider one of these more neutral images:
- A Christmas Cracker
- A Robin
- A Christmas tree
- A Snowman
- A Christmas Pudding
We can advise with all aspects of design to ensure that your card is the one that stands out. Run your idea past us and our professional team will help you optimise it for print. We can offer years of experience in assisting businesses to create the highest quality promotional materials.
If you need some Christmas cards or any other festive materials printed for your business this Christmas, be sure to contact us at Colour Print on 01603 488001 or drop us an email at websales@col-print.co.uk
