As we are approaching the summer holidays, more and more families are beginning to think about how they will be entertaining their children over the summer holidays. If you are a local business or attraction, using printed booklets is a great way of providing customers with more information about what you have to offer.
From guidebooks to catalogues, it is very easy to create beautiful and informative booklets by following a few simple tips:
- Consider your choice of binding: The number of page your booklet contains will determine which type of binding you go for. Saddle-stitching is recommended for publications with few pages, while perfect binding is a neat way of binding large numbers of pages.
- Organise your content: It is important that there is a natural and logical flow to the information in your booklet, and customers should be able to find what they are looking for quickly and easily. Consider your choice of headers and make contact information easy to locate.
- Think about your design: The design of your front cover is vital to the success of your booklet. It should be well thought out and carefully designed, with visually appealing images and text to ensure it stands out.
- Are your images suitable? Be sure to invest in high quality images for your brochures. Images downloaded from your website are likely to be low-resolution and will print badly.
- Which orientation works best? There are rules that say a booklet should be portrait A4. If you are working with lots of landscape images why not change the orientation of your publication to show them off to their best?
Unsure how to proceed with the design for your booklets? Our team are not only experienced in printing, but can also provide a wealth of design and marketing expertise, so do not hesitate to contact us should you require help and advice.
