The New Year is not far away, so now is the time to start thinking about some resolutions for your business. Perhaps you should give some attention to your company branding. Your brand is not just your logo; it is everything that your clients associate with your company. So how can you set about improving it in the New Year? Here’s our guide.
1. Set up a Visual Identity
Start with your logo. Are you happy with it? Perhaps you have been putting off having a professional rebranding by an outside agency. The New Year is a perfect time to launch a new visual identity.
2. Evaluate Competition
What is everybody else in your industry up to? Check out your competitors’ websites and look at their branding. What works? And what doesn’t?
3. Involve Staff
Your staff must be united in presenting your brand to the public. They must all be giving the same message or your brand will become confused, with some customers getting a worse service than others as a result of mixed messages.
4. Involve Customers
Invite feedback from your regular clients. Why do they keep coming back? Use this information to improve your branding. This should help you win more customers.
5. Exploit Modern Media
Have a look at your website. Compare it to those of your competitors. Make sure yours is more easily navigable, less full of annoying pop-ups - your customers will appreciate this and associate that appreciation with your brand. Have regular updates and promotions on your Facebook and Twitter profiles and ensure that they all reinforce your brand.
6. Update Your Stationery and Letterheads
Your company logo should be visible everywhere. Every contact with a client should be branded. Every letter should be written on paper branded with your company logo and contact details. We can help print you professional
letterheads and company branded
folders.
7. Monitor Consistency
Make sure everything is uniform across your company. Your company letterheads must have the same branding as the website.
Improve your corporate branding in the New Year and get ahead of the competition. If you need anything printed with your new brand, contact us on 01603 488001 and we can have it dispatched 5-7 working days after you approve the proof.
