In an age of online platforms such as LinkedIn, many business people now overlook the value of having a well-designed business card that they can distribute to potential clients. As one of the first pieces of information someone receives relating to your business, it is important that your business card design accurately reflects your company’s brand.
Whilst there are many online services that will allow you to print your own business cards from a number of templates, what impression does ‘going cheap’ give off to those with whom you hope to do business? It is therefore worth taking the time and investing in having your cards professionally designed.
Here are three things to bear in mind when having your cards designed:
- Don’t ‘go cheap’: By working with a professional designer, your business cards can blend seamlessly with the rest of rest of your company’s branding.
- Keep it simple: The majority of business cards are 3.5” by 2”, so it is important to find a balance between the size of your logo and the size of your text.
- Stick to standard size: Most people keep the business cards they receive in their wallet, or a business card holder. It therefore pays to keep the design of your card to standard sizes to fit these.
Business cards are a very effective and relatively inexpensive method of increasing your company’s exposure. For help and advice designing your new business card do not hesitate to contact us; you can call 01603 488001 or email
websales@col-print.co.uk.
